The deboss design, by Formafantasma studio, reinterprets the complex cohabitation and interdependent relationships between species, with pencil drawn butterflies and birds in pastel pink and blue. The flora and fauna of the Perrier-Jouët vineyards are represented, including melliferous varieties interwoven with the Japanese anemone, the emblem of the house. The wrap also displays the pale pink petals of the ranunculus, with its layered structure reflecting the blend of richness and delicacy found in this wine.
The James Cropper Design team expertly adapted the original linework to align with the cocoon wrap’s unique geometry and curvature, seamlessly integrating it into the tooling and demoulding process to achieve a 3D design. In an industry-first, intricate illustrations were printed onto the sculpted wrap. With each project, James Cropper strives to unlock the possibilities of moulded fibre packaging, thereby achieving unprecedented milestones within sustainable luxury.
Perrier-Jouët Belle Epoque Cocoon Brut and Rosé feature a new elegant double-depth embossed décor with more than double the pattern of the previous design. Such a detailed emboss, combined with the softness of the natural pulp, provides a tactile experience.
