Brand Owner Director, Paper & Packaging
Mickael Minot
Joined in the company
April 2025
After 10 years in Japan and an MBA in France, I’ve spent the past decade immersed in the world of luxury paper packaging. I’m passionate about sustainable innovation and building meaningful relationships with global brands.
JS
Tell us about your role at James Cropper and a typical day
MM
My day revolves around two key missions: ensuring our existing customers are well-supported and that potential new customers are being properly investigated and prepared for. It’s a balance of nurturing relationships and exploring new opportunities, always with a strategic lens.
JS
What is your most memorable highlight?
MM
Being invited to exhibit at an exclusive LVMH event was unforgettable. Only two suppliers were selected, and we had the chance to present our innovations to hundreds of top decision-makers from the group. It was a bright moment that validated our work and vision.
JS
What work are you particularly proud of at James Cropper?
MM
I’m proud of championing sustainable alternatives to plastic packaging,. These innovations have sparked strong interest from major players, showing that we’re on the right path.
JS
Which three things would you take to a desert island?
MM
Chocolate, sun cream, and protein – survival with a touch of indulgence!
JS
What’s your guilty pleasure?
MM
Chocolate. Always chocolate.
JS
What is your favourite colour and why?
MM
Green and blue. I’m a forest guy – I spend a lot of time in nature, and green feels grounding. But I’m also a big dreamer, and the blue of the sky reminds me to keep looking up.