For more and more brands, sustainability continues to dominate the agenda. Being able to demonstrate the social and environmental impact of their products is becoming a pre-requisite.

Sustainable pack design all wrapped up.

The drive for eco-friendly packaging falls in line with recent research by James Cropper that environmentalism is one of the biggest influences on packaging design in recent years, alongside social media and diversity and inclusion.

For example, in the Fragrance & Cosmetics sector in particular there has been a shift in conscientious consumerism, with increased interest from consumers not only on the provenance of the ingredients that go into the products themselves, but the packaging itself. With this in mind, we have applied our expertise with plant-based dyes and upcycled fibre technology to papers for premium packaging.

Limestone and Herdwick Brown, created from inedible rosemary extract, which was destined for waste.

Made with 100% recycled fibre and dyed with natural ingredients.

The range has achieved a number of industry accolades since its launch, impressing judges with its biodegradability capabilities, use of inedible rosemary waste, aesthetic qualities and the bleed-free paper’s resistance to rubbing and light.

Rebecca Farish

Product Manager, James Cropper Paper & Packaging

“ "Our Wainwright Colours from Nature is a fantastic demonstration of both our in-house colour capability and our FibreBlend upcycling technology. We started investment in our unique recycling infrastructure back in 2013 with our CupCycling facility – the world’s first recycling process dedicated to upcycling take-away coffee cups. We have continued to advance the circular value chain with the launch of Rydal Apparel, repurposing waste demin into papers for beautiful packaging. Being selected to feature in the Luxe Pack in Green area for our latest papers for packaging is a huge testament to the commitment of our business in striving for ways to innovate in paper recycling." ”

Rebecca Farish

Product Manager, James Cropper Paper & Packaging

The concept of circular design is ever present in the consumer mindset; but being able to say that your product has been able to break the cycle of waste for a number of waste streams and give them another useful life is a powerful story to tell.

Circular by Design

Engineered to provide a natural and tactile feel, Wainwright Colours from Nature is suitable for box covering, folding boxes and shopping bag applications and ensures outstanding print performance and converting characteristics. Textural finishes are available to brands as part of James Cropper’s Tailor Made service.