Costa Coffee and McDonald’s UK, two of the nation’s most popular high street brands, are joining with motorway service area operator, Roadchef, to co-fund an innovative cup recycling programme at all 30 Roadchef sites across the UK. It is the latest project run by members of the National Cup Recycling Scheme, which aims to accelerate takeaway cup recycling across the UK.
Roadchef is one of the most recognised stopping points for drivers across the UK, whether it’s travelling for work or a holiday. Its service areas see over 50 million visitors every year, presenting a massive opportunity to help solve the challenge of collecting and recycling paper takeaway cups on-the-go, whilst also tackling roadside litter.
The businesses are coming together to demonstrate the power partnerships have in achieving circular solutions for packaging waste. By introducing 65 bold new recycling units, designed by Unisan UK, they are showing how easy it is to recycle takeaway cups and helping consumers play their part too. It means that road users can now keep hold of their takeaway cups in their cars after enjoying their favourite drinks, safe in the knowledge that they can easily recycle them at the next stop on their route.
Consumers can use the new units to easily separate their cups, lids, and any leftover drinks before sending them off for recycling. Cups will then be backhauled via Costa Coffee’s stores and will be processed at specialist facilities, including James Cropper’s CupCycling facility, where they will be turned into luxury paper and packaging using FibreBlend Upcycled Technology.
