Mickael made his first customer-facing appearance for the company at Luxe Pack Paris, held this year at the historic Carrousel du Louvre, where he introduced James Cropper’s newest high-end material, Rydal Eco. This next-generation paper is engineered for premium brands that demand uncompromising sustainability, flawless performance, and tactile beauty.
James Cropper has engineered hundreds of thousands of bespoke colour formulations. This achievement showcases the scale, precision, and creative depth of one of the UK’s most advanced Colour Labs. The company continues to offer both tailored and ready-to-use colour solutions, backed by decades of expertise and state-of-the-art capability. Today, James Cropper is trusted by the most exacting names in luxury to match their brand colours with precision.
“Colour expertise is at the heart of what we do,” Mickael adds. “Our Colour Lab has developed hundreds of thousands of unique colour formulations. When it comes to iconic colours, close enough simply isn’t. Our clients, some of the world’s most renowned luxury brands, demand precision – a red that’s unmistakably theirs, not merely almost.”
Prior to joining James Cropper, Mickael held senior roles across Europe and Asia, including Global Sales Manager at Toly Products and Senior Key Account Manager at JUJIN New York, where he specialised in luxury packaging for fashion, beauty, and spirits brands. He also spent seven years in Tokyo co-founding and managing Eurojapan, developing services for foreign companies and expanding export markets. This diverse background equips him with a unique international perspective and deep expertise in sustainable, design-led packaging solutions.
With Mickael at the helm of brand-owner partnerships, James Cropper is poised to deepen collaborations that bring bespoke, sustainable, and colour-rich packaging solutions to life.
