James Cropper, a global leader in advanced materials, luxury packaging, and paper products, has been shortlisted in three categories in this year’s Pentawards. All nominations recognise the work James Cropper delivered for Bruichladdich’s Luxury Redefined range, creating a fully sustainable outer wrap – the first of its kind in the whisky space.
Pentawards is the leading global platform and community for packaging design. With over 30,000 entries into its annual competition since 2007, from more than 90 countries, the awards recognise excellence in design from a strong community of global brands, design agencies, students, suppliers and manufacturers.
The coloured wrap, made for The Bruichladdich Eighteen and The Bruichladdich Thirty bottles, is the definition of conscious modern luxury. Made from fully recyclable paper pulp and moulded to the shape of the Bruichladdich optimised, proprietary glass bottle, the packaging is fully recyclable.
Bespoke in colour and shape with unique emboss and deboss features, the design also includes a branded, oversized custom clasp feature. Using 100% fresh fibre the wrap is significantly lighter than previous packaging solutions without compromising strength or integrity while significantly reducing Bruichladdich’s CO2 impact.
