This innovative packaging follows the distinctive shape of the La Vie Est Belle bottle and leaf shape ribbon.
“We really pushed the depth of the texture on the flower design emboss. It’s a very strong focal point and feature.” Rowan Nowell, Senior Product Designer.
The very fine emboss detail results in textured rose petals caressing the lower front face. These organic structures, next to the precise die-cut edges, gives a striking form which enhances, rather than detracts from the fragrance inside.
Lancôme is a leading luxury beauty brand known around the world for quality and excellence. Founded in 1935 by the visionary pioneer perfumer Armand Petitjean the ‘conscious’ cosmetics innovators wanted to use the packaging to tell their brand story. Lancôme is part of the L’Oréal group, the world’s leading beauty brand.
