Replacing plastic packaging for health and beauty challenger. Blending innovative solutions with a growing eco-conscious consumer mindset, James Cropper collaborated with a new player in the health and beauty market, to deliver a completely plastic-free packaging design. In an industry first, Mondays, is the only period product subscription service to be 100% plastic-free; from product through to packaging.

The brief was very clear – a colourful box, made of moulded fibre, free from plastic, that would look beautiful on display and fit perfectly in a bathroom cabinet and go through a letterbox.

James Cropper offers brands a packaging solution that is fully renewable, recyclable and biodegradable.

Made from 100% renewable wood fibre sourced from responsibly managed forests, it can be created in any shape, colour and texture.

As a subscription brand, the initial brief was that the Mondays box needed to be designed in a way that would ensure it could fit through a letterbox.

During the design process this changed as the box also needed to fit a mix of 25 Mondays period products inside, to accommodate the average number of products a woman uses each cycle.

The final design was created in a rectangular shape, with embossed branding, that accommodated the variable product compositions.

Nancy Saddington

Co-founder of Monday's

“ By setting a new, higher standard for circular economy packaging solutions we are leading by example. Consumers today don’t want to have to sacrifice luxury or aesthetics when making a plastic-free choice. The Mondays box looks fabulous on display and brings a luxurious touch to a previously neglected product category. ”

Nancy Saddington

Co-founder of Monday's