James Cropper worked with Pusterla 1880 on a long-term project to reimagine the packaging for Maison Ruinart, the very first champagne house founded 290 years ago, on its R, R vintage, Rosé and Blanc de Blancs cuvées.
Maison Ruinart, James Cropper and Pusterla 1880 have businesses founded upon rich heritage and a dedication to innovation. The challenge on this project was to produce a sustainable luxury packaging solution still befitting the iconic and prestige, classic champagne brand.
Our understanding of Ruinart’s prestige brand and specific needs from the initial brief was key to the mutual success of what became project ‘Second Skin’.
In 2022 Ruinart launched the Dom Ruinart 2010 vintage in the stunning ‘Chalk Wrap’.
