Floral Street founder and CEO Michelle Feeney talks to the James Cropper team about their packaging collaboration.
CupCycling & Moulded Fibre
Michelle is something of a beauty powerhouse. She started in PR before moving to New York, and being headhunted by Estee Lauder companies, to work on prescriptives and Crème De La Mer before becoming VP, Global Communications, of MAC cosmetics. She spearheaded the MAC AIDS Fund and Viva Glam initiatives, realising that beauty can create broader social awareness and change.
After moving back to the UK, Michelle went on to become CEO of Saint Tropez (pioneering their Prices Trust collaboration) CEO of PZ Cussons Beauty Division, before taking a career sabbatical. Michelle burst back with the launch of Floral Street, a modern British fragrance brand with sustainability and eco-responsibility at its core.
