With a reputation for offering great inspiration for designers, it was a welcome challenge for James Cropper to work with Sarah Douglas from Wallpaper* to bring to life the colour that would best represent the Wallpaper* brand. Her discerning eye and exacting specifications resulted in a new shade of paper, Wallpaper* Blue.
The hue – an unusual dark petrol blue – first made it’s appearance when the specialist fashion, art and design publication specified a palette of 12 colours as part of the publication’s redesign. Within this range of colours was an existing ‘petrol’ blue, which became the subject of further investigation by Douglas and Mark Starrs, resident technical expert in colour, at James Cropper’s laboratory.
Mark and his team of colour specialists, work with a range of techniques and testing methods to recreate not only a colour that can be reproduced within the mill production processes, but check that the colour definition is consistent under a range of different lighting conditions that you might expect to view the final product.
Working closely with the team, Sarah explored the possibilities of the existing blue, and ended up taking it in a subtly new direction. With yellow adding richness and warmth, the colour feels modern, yet has a certain austerity. It’s also a strong colour, that really reflects the strength of the Wallpaper* brand.
With it’s contemporary, clean and timeless aesthetic, Wallpaper* Blue has already appeared as part of the publication’s stylish, sustainably made, paper stationery range. The stationery celebrates a subtle, understated design, with beautiful typography.
Brands like Wallpaper* have impeccable design values at their heart and James Cropper has the capability and versatility to really shine during collaborations of this nature.
Head over to the Wallpaper* website to learn more about the partnership.
