A packaging collaboration with Dries Van Noten, one of Belgium's most famous fashion designers and his collections. The brand is known internationally with flagship stores in Antwerp, Shanghai, LA, and Paris.
Sustainability defines Dries Van Noten fragrances, from ethical sourcing to recycled materials. The range uses natural origin ingredients and vegan, animal-friendly formulas that respect the planet and its people.
The glass bottle is protected by James Cropper’s bespoke moulded fibre wrap with precision lines and soft edges. A silhouette of the bottle, the wrap packaging is beautiful in its simplicity.
The design delivers an ultra-smooth single piece with a fresh and natural appearance. The colour was matched to Dries Van Noten’s specified natural white.
