Hallmark recently unveiling their new collection of greetings cards at the 2019 Progressive Greetings Live event, the company revealed being less wasteful is a key consideration for them and this range of cards contains fibre from our CupCycling facility.
It is estimated that 2.5 billion take-away cups are thrown away each year. That’s why Hallmark have decided to work in collaboration with James Cropper, the inventors of the world’s first recycling process dedicated to upcycling take-away cups and turning them into beautiful papers, CupCycling™.
As two family businesses with sustainability and innovation at the heart of all we do, we are both working towards a world that’s less wasteful, more beautiful and creating a moment to show you care with a card.
