James Cropper Collaborates on Development of The Royal British Legion’s New Plastic Free Poppy

Working with the Royal British Legion (RBL), and design consultancy Matter, James Cropper is proud to have co-created the poppy which will reduce carbon emissions by 40 per cent. It is free from single-use plastic and can be recycled in ordinary paper recycling collections.

The design is part of the charity’s commitment to reducing single-use plastic in all its activities in a drive to be economical, sustainable, and less impactful to the environment. The new poppy maintains the iconic poppy design and leaf shape and can be fastened with a pin, inserted into a buttonhole, or stick on versions are available.

Marking 45 years of partnership with the RBL, the paper provided for the new design is made from a blend of renewable fibres from responsible sources, 50 per cent of which has been recovered from paper coffee cup production via James Cropper’s CupCycling facility in Cumbria.

With sustainable solutions at the heart of the James Cropper mission, the new poppy contributes to its vision to drive growth of upcycled fibre within the company’s paper products to 50 per cent by 2025: pioneering materials to safeguard our future.

James Cropper’s FibreBlend Upcycled Technology sustainable paper model organises the plethora of fibre blend options available to customers into a clear offer, demonstrating the limitless expertise available to them. From the world’s first technology to upcycle used coffee cups to the industry leading incorporation of used jeans into fully recyclable paper for packaging – transforming waste into beautiful paper and packaging is at the core of the FibreBlend Upcycled Technology mission.

The plastic-free poppy will be available for the 2023 Poppy Appeal alongside remaining stocks of the current poppy, which can be returned to Sainsbury’s stores for recycling.