James Cropper Selected to Showcase its Latest Innovation in Milan

Packaging Premiere will launch on 24th May for three days, offering the industry a unique space to share ideas and inspirations, while discovering new game-changing packaging technologies and materials. As part of the event, the most innovative luxury packaging products go in front of an expert jury, who select the very best to be displayed in the Avant-Garde.

Made with 100% recycled fibre and dyed with natural ingredients, James Cropper launched its Wainwright Colours from Nature earlier this year with the shades, Limestone and Herdwick Brown, created from inedible rosemary extract, which was destined for waste.

The Avant-Grade selection must meet a specific criteria, which includes demonstration of innovative features, products that break the mould and go beyond established trends in the sector, distinctive features, energy-saving design, environmental compatibility and impressive sustainability credentials.

The Wainwright Colours from Nature range was selected after impressing judges with its biodegradability capabilities, use of inedible rosemary waste, aesthetic qualities and the bleed-free paper’s resistance to rubbing and light.