NGG Off White Paperwork Story

Published:
3 Jul 2024

This innovative and sustainable packaging offers elegant simplicity and a tantalizing un-boxing experience as each layer reveals another element.

Off-White’s ‘Paperwork’ 4 piece pulp box was designed to create a journey inspired by the three senses of touch, sight and smell.

Features include:

– Face silhouette logo debossed on the lid
– Multiple layers securely nested together using a clever series of locating pins
– Colour matched to specific NGG grey
– Robust construction despite being light-weight offering significant protection for the contents

The smooth surface of this luxury packaging box boasts tidy die cut edges and a lid that shrouds the base completing the clean look.

This ground-breaking packaging is functional, aesthetic and a lot of fun!

Contents include fragrances, nail polish or make-up, a sponge tray for cleansing and in the base, a very special surprise c/o Mattel Creations. In a nod to Virgil Abloh’s celebration of youth culture, there is one of three Mattel creations Masters of the Universe figurines: He-Man, Skeletor and Evil-Lyn.

Sustainability credentials include:

– Mono-material cellulose wood pulp from FSC® certified and sustainably managed forests
– 100% green energy: solar, wind and hydro is used for production the majority of which is generated
on site
– Light weight
– Plastic-free: 100% recyclable with paper
– The inlays can also be removed allowing the boxes to be endlessly repurposed.

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