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Announced at the awards ceremony on 28th January, 2025, the B Corp distillery’s Luxury Re/Defined range was recognised for demonstrating that premium spirits can be both sustainable and aesthetically beautiful.
Bespoke in colour and shape with unique emboss and deboss features, the design also includes a branded, oversized custom clasp feature. Using 100% fresh fibre, the wrap is significantly lighter than previous packaging solutions without compromising strength or integrity, while significantly reducing Bruichladdich’s CO2 impact.
In October 2024, the wrap also triumphed in the Pentawards celebration of global packaging design excellence, winning the Packaging Brand Identity Projects and Sustainable Design – Beverages categories and was highly commended in the Design with Purpose category.
This is the third major success for James Cropper at the Paris Packaging Awards, following Sustainable Innovation Award wins for their partnership with Maison Perrier-Jouët in 2024 and for work with Dom Ruinart in 2023.
Originally known for papermaking, James Cropper is now the first choice for pioneering material solutions. Today, the group operates on the global stage collaborating with the world’s biggest enterprises and well-known names in energy, aerospace, luxury retail and beyond. From recycled folding box board for Chloe fragrances and bespoke moulded fibre wraps for Bruichladdich whisky bottles; to hydrogen fuel cell powered vehicles and even lightweight aircraft materials, consumers are never more than a few feet away from James Cropper products.
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