Maison Ruinart chalk up another packaging revolution.
Inspired by the first 'Second Skin' moulded fibre wrap, Maison Ruinart and James Cropper collaborated again revealing a fresh facet of innovation with the chalk wrap enveloping its Dom Ruinart 2010 vintage champagne bottles. A multi-award winning packaging innovation.
In 2020, Ruinart revolutionised its packaging with Colourform’s new second skin case, which now envelops all its bottles. Inspired again by the Crayères (chalk cellars) of Maison Ruinart this 100% moulded fibre wrap is the definition of modern luxury packaging.
Dom Ruinart’s chalk wrap offers a new interpretation of this innovation. Velvety soft to the touch like chalk, it transforms this exceptional bottle into a sculptural object. The gentle reliefs and crevices crisscross, as if carved directly into chalky rock.
The discreetly engraved 1729 on the fastening button proclaims the heritage of Mason Ruinart, the world’s first champagne house.
