We value your privacy

We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies.

Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Advanced Materials
Paper and Packaging
James Cropper
Home
Innovation
Sustainability
Investors
Media
About
Careers
Contact
Advanced Materials
Paper and Packaging
    Paper products
    Our highly renowned creative paper products are chosen for high-profile applications, making a tangible difference to premium print quality and design.
    Home
    Complete Packaging Collection
    Focused within the luxury packaging sector, our offering consists of packaging papers and moulded fibre packaging.
    Home
    Our offer
    Our team of experts will specifically engineer a product to meet your needs and ensure end application suitability.
    Capabilities
    Media
    The latest opinion and industry insight from James Cropper.
    About
    Since 1845, we have redefined the art of papermaking, pushing beyond the boundaries of conventional mills. At James Cropper, we embody a unique blend of technical intelligence and unwavering commitment to a better future.
    About us
Journal / Case Study / The Perrier-Jouet Belle E...

The Perrier-Jouet Belle Epoque ‘Cocoon’ story

Published:
3 Jul 2024
Tagged:
James Cropper & Perrier-Jouët Box Up the Perfect Blend of Beauty and Sustainability

Maison Perrier-Jouët, one of France’s most historic and distinctive champagne houses, partnered directly with James Cropper to challenge the norms of luxury.

Together we have created an eco-designed gift box that marries beauty with environmental commitment seamlessly in the luxury market.

Crafted from paper pulp and vine shoots, the Belle Epoque ‘Cocoon’ has been designed for the champagne house’s vintage cuvees Perrier-Jouët Belle Epoque and Perrier-Jouët Belle Epoque Rosé.

The box perfectly envelops the Perrier-Jouët Belle Epoque bottle, enhancing its shape. Offering a unique design profile with a pleasing sweep producing an organic and natural feel, only the golden cap crowning the champagne is revealed which is showcased by a small petal-like collar.

With an enchanting minimalist elegance, the emblematic Art Nouveau inspired anemone of the Perrier-Jouët house is subtly conveyed through the intricately sculpted floral decoration which beautifully fades out at the packaging edge with a double-deboss.

In addition to its featherweight of 49 grams, which is 93% lighter than the previous gift box, the Belle Epoque Cocoon wrap doesn’t include any varnish or glue. It is designed with only two natural materials, paper pulp prepared from FSC® approved sustainably managed forests and vine shoots from France.

Moulded Fibre production uses 100% renewable energy with the majority of power being generated on site by our own solar and hydro plants.
Chevonne Irving
Moulded Fibre Technical Specialist, James Cropper
01 / 01
“ "A beautiful and sustainable solution that delivers the essence of the Belle Epoque brand through this luxury packaging. The high attention to detail behind this unique box design has been born from Perrier-Jouët’s close relationship with nature and love of art and natural materials. The wash cut crafted finish is both simple and elegant, and offers up a fine example of circularity and recyclability." ”
Chevonne Irving
Moulded Fibre Technical Specialist, James Cropper

The vine shoots are recovered after pruning at the end of winter, ensuring that the natural material is given a second life and the box is both recyclable and circular in design.

The vine shoots also provide a beautiful coloured speckled aesthetic to the finished gift box.

The wrap is varnish free, with a long sleek hinge and fastened with a double locking clasp mechanism it does not require any glue.

The clasp closes with a crisp audible click, lies flat and also features a debossed logo. The presentation is finished with a paper label.

AUDREY GUERIN
PACKAGING DEVELOPMENT MANAGER AT MAISON PERRIER-JOUËT
01 / 01
“ This work represents a fantastic collaboration between the James Cropper and Perrier-Jouët, development teams. Maison Perrier-Jouët has always been guided by a love of nature. The new sustainable wrap reflects the evolution of this passion, with the house taking sincere, ethical and lasting action to reduce its impact on nature and sustain the environment.

"The ultra-light creation represents a huge moment for the brand since it marks the goal we set out to achieve of having our entire gift offer eco-designed by 2023. We’re delighted to mark the achievement with such a beautiful design that seamlessly showcases how beauty and sustainability can work together, in the luxury market."

The house’s vintage cuvees Perrier-Jouët Belle Epoque and Perrier-Jouët Belle Epoque Rosé initially launch in the US, France and Italy in the Belle Epoque Cocoon wrap luxury packaging. ”
AUDREY GUERIN
PACKAGING DEVELOPMENT MANAGER AT MAISON PERRIER-JOUËT
Explore Our Moulded Fibre Packaging Solution
Moulded Fibre

Related

view all articles
01 / 08