The Walpole Yearbook Box: The Future of Sustainable Packaging

We were delighted to be involved in the creation of the packaging for Walpole’s 2020 Yearbook. Delivered during the covid-19 pandemic, the project for the book's exquisite box demonstrated the potential of sustainable and hygienic, luxury packaging.

The collaboration brought together our innovation in sustainable and hygienic paper for packaging and the packaging manufacturing craftsmanship of International Direct Packaging (IDP).

2020’s ‘Book of British Luxury’ was presented in a luxury box produced using our 100% post-consumer waste recycled fibre paper in Shadow Black from our new Rydal Packaging Collection.

With brands increasingly concerned with the environmental impact and safety of their products; the box demonstrates the marriage of beauty, outstanding eco credentials and antimicrobial qualities using PaperGard™, ringing in a new era for luxury packaging.

TRICIA HARTMANN

GLOBAL PACKAGING LEAD, JAMES CROPPER

“ Beauty, functionality and the user experience have always been prerequisites when it comes to luxury products. In recent years consumers began looking to brands to also demonstrate their social and environmental consciences; and now in our post-COVID-19 world, they also want to know that the packaging they interact with is as safe as it can be. The packaging for the Walpole Yearbook addresses all of these concerns, while surpassing the expectation for beauty, design and functionality. ”

TRICIA HARTMANN

GLOBAL PACKAGING LEAD, JAMES CROPPER

With brands increasingly concerned with the environmental impact and safety of their products; the box demonstrates the marriage of beauty, outstanding eco credentials and antimicrobial qualities, ringing in a new era for luxury packaging.

The boxes are constructed from the exclusive solid black Rydal facing papers, corrugated inhouse by IDP into robust F Flute boards that are embossed and debossed with the hand-crafted artwork to mirror the beautifully designed cover of the 2020 Yearbook by House of Hackney & Buffalo.

The box was designed and manufactured by the IDP team and is mono-material with no inks or glues meaning it is 100% recyclable in the paper waste stream, with no disassembly necessary.

The recycled qualities in the Rydal collection include our innovative CupCycling™ fibre, sourced from used coffee cups.

With over 175 years of papermaking heritage, we created the world’s first technology to upcycle used coffee cups. This unique post-consumer fibre stream gives a second life to a valuable resource and is designed with circular economy principles at the core.

In addition, the paper incorporates James Cropper’s PaperGard antimicrobial technology which has been tested against a strain of Coronavirus, with proven to be effective results.

Addressing the recent demand for cleaner surfaces, PaperGard allows paper products exposed to high touch volumes to in effect ‘self-sanitise’, without affecting the appearance or performance of the paper itself.

The silver ions present within the paper continually work to prevent the growth of the micro-organisms, effectively reducing contamination levels on the surface.