We have joined forces with McDonald’s Germany to give a second life to the chain’s drinking cups by upcycling them into a selection of children’s books, which accompany the restaurant’s Happy Meals. We've turned over 10 million cups into kids books so far.

Following almost a decade of collaboration in recycling cups with McDonald’s restaurants, we have been looking at ways to introduce closed loop initiatives with the fast-food retailer that transforms the paper cup materials into something new.

Using our game-changing CupCycling technology, the world’s first recycling process dedicated to upcycling take-away cups, the paper cups used in restaurants for drinks and soft ice creams have been given new life as seven different children’s books that come free with McDonald’s Happy Meals.
Cup Cycling Books

Each month, a new book is offered as an alternative to toys, and the books transform around 10.5 million cups from a waste stream from the company into a terrific educational resource.

The partnership was developed following McDonald’s pledge to reduce plastic and packaging waste and include renewable, recycled, or certified materials in 100% of sales packaging in all McDonald’s restaurants worldwide by 2025.