All elements were produced in the iconic orange and black branded colours, to ensure consistency of the colour across papers, suedes and cards. Two suede wrapped jewellery boxes were produced for their rings and pendants. Both boxes were wrapped in an orange suede and lined with a majelite charcoal suede inside and clear gloss foil embossed logo was applied to the outside.
Each of these jewellery boxes were housed in an embossed paper over board drawer box with an insert which fits perfectly around the jewellery box to ensure no movement in transit. A ribbon pull was fitted to the drawer for ease of opening.
Traditionally, colour choices have been driven by a brand’s need to be visible and memorable, whilst conforming to the established codes of its category.
However, emerging brands are increasingly seeing colour as an opportunity for disruption, opting instead to go against the established convention for their territory. Adopting a colour which would not typically be used by competitors is a simple, cost-effective way to express a brand’s individuality. Thus the need for coloured paper manufacturers.
Materials such as dyed-through paper, which demand a greater level of commitment, continue to support the establishment and expression of core luxury values for brand packaging.
Packaging isn’t just for protecting the product. Packaging is for telling the brand story. Providing shelf stand-out. Delivering an experience designed to surprise and delight the consumer. Packaging is a communication channel, a marketing tool.
