As a heritage paper manufacturer we supplied beautiful and tactile papers for the scenography of the show, which took place at The Vinyl Factory and marked the designer’s second collection to be exhibited at the prestigious event.
A chequerboard pattern was created using paper from James Cropper’s ‘Black’ and ‘Ambassador’ ranges, while height was achieved with shaped mounds of predominantly white shredded paper interspersed with bright accents from ‘Vanguard’ colours.
Canadian-born, London-based Edeline has gained international recognition for her dynamic fashion presentations, which have the immersive quality of film and live performance. She has apprenticed in the studios of Alexander McQueen and John Galliano, and worked at Zac Posen in New York and Rodnik in London, where she was head designer. She counts celebrities Alicia Vikander, Taylor Swift and Solange Knowles among her fans.
The colourful and playful abstract paper shapes create a landscape behind the models that is anchored by the powerful black and white base to the scheme.
The artist behind the scenography was Kyung Roh Bannwart, who Edeline previously worked with on her Spring/Summer collection. She employs various media, including sculpture, sound light and objects, to build structure and create an emotional and physical experience.
The paper used for the presentation is destined to be recycled, aligned with James Cropper’s dedication to sustainability within the paper sector. James Cropper has invested significantly in plant and technology, to both develop its range of recycled materials and to ensure its own production methods are as sustainable as possible.
Image credits: Simbarashe Cha ©
