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The Lush Story

Published:
5 Jul 2024
LUSH came to James Cropper with the task to create a standalone box that would hold a selection of solid bath oil balls.

LUSH have always been passionate about reducing the impact of product packaging. They’ve even created innovative products that can be sold ‘naked’ or packaging free – you’ve probably heard of their famous ‘bath bombs’ and solid shampoo bars. But of course, sometimes packaging is still important – for practical reasons and also as a way to enhance the retail experience for customers.

LUSH use at least 90% recycled content in their packaging. And like us, they want to ‘leave no trace’ and stick to packaging materials that can be easily re-used or recycled.

The packaging piece would enable customers to choose their own selection of bath oils, carry them home and then re-use their box on their next visit to the LUSH store. It’s a great concept for gifts, and to help consumers enjoy more of their favourite LUSH products.

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