As a brief, the magazine simply stipulated the colour silver – because they were very keen to use the highly pigmented Suprametal® 510 VMP from the French ink specialist Radior. As a perfect material for this we discovered Real Black (James Cropper Genuine UK Black, sales: Römerturm), which certainly lived up to its name.
This deep-black, carbon-free paper (used here in 350 gsm) has a superb feel and a natural-looking surface. The print result has an almost three-dimensional depth, and Vogl printers really drew out the maximum here with paper and ink. For example, the logotype was printed three times in white and the silver part went through the printer twice.