The Rydal Packaging Collection: Designed to Elevate the Circularity of Packaging

It is fair to say that design with sustainability in mind is high on the agenda for brands in every sector. In today’s world, the focus on the provenance of products, and leaving little to no trace on the planet means that paper products are emerging as a shining example of best practice for circular design – and James Cropper is a business that has been focused on helping brands to elevate circularity within their packaging design.

As well as fresh fibres from responsible forestry sources, the range includes papers with 100% upcycled fibre content, and even rescues cotton fibre from old denim jeans to deliver Rydal Apparel – a triumph in terms of fibre blending and highly commended in the 2022 UK Packaging Awards.

The Rydal Collection showcases the extraordinary possibilities of fibre, particularly in a luxury market where there has always been debate over whether sustainability means a compromise on aesthetics. As this range of paper for packaging shows, there are innovations and materials out there which can help brands do better and meet the growing consumer demand for better.

The Rydal Packaging Collection, whose name is inspired by a small village and water in the English Lake District, addresses the need for sustainable papers for retail packaging that do not compromise quality or beauty. Currently available in large format sheets for sample dummies and print tests, the collection includes a choice of blacks and whites, with custom colours and textural finishes available to brands as part of James Cropper’s Tailor Made service.