Our partnership with leading luxury beauty brand, Lancôme, has pushed the boundaries and challenged traditional packaging with a design set to bring an entirely new dimension to the fragrance sector.

Lancôme's pursuit of greener high-end packaging

The tight-knit innovation journey, and our close collaboration along the way, was the key to delivering a true game changer for Lancôme.

Lancôme is a leading global luxury beauty brand renowned for quality and excellence. Using mono-material moulded pulp, the La Vie Est Belle wrap exhibits excellent sustainability credentials, while still conveying a story of luxury.

The fragrance wrap follows the distinctive shape of the La Vie Est Belle bottle and leaf ribbon. We really pushed the depth of the texture on the flower design emboss, with very fine detail resulting in textured rose petals caressing the lower front face. It’s a very strong focal point. With organic structures, next to precise die-cut edges, the finish is very striking and that contributes to the outer pack itself becoming an object of desire.

It is completed with a patented clasp feature, which is over-sized. It is easy and comfortable for consumers to hold, grip and open. The clasp also has a satisfying audible snap, indicating that the product is safe and securely closed.

The highly detailed wrap is also ergonomically functional and very accessible.

As one of the leading luxury beauty brands, Lancôme believe they have a responsibility to look to tackle the crucial planetary and societal challenges and help build a happier and more sustainable future for all.

With no ink, glues or dyes, this single paper material packaging solution is fully recyclable, which ensures the valuable paper fibre can be given a second life. In addition, almost all the water used in the manufacturing process of the wrap is clean enough to be released back into the river from which it is taken at the start of the process (most of the remainder stays in the product).

The result is a stunning compact wrap which is entirely bespoke, and new to the sector. This creation seamlessly blends truly sustainable packaging with a luxury experience, proving sustainability doesn’t need to come with compromise.

The ultra-light case, has been crafted from natural wood fibres sourced from sustainably managed European forests.

Fitting beautifully with Lancôme’s commitment to tackle some of today’s most pressing issues; the material choice helps protect biodiversity, the design ensures consumers have an accessible user experience, and by empowering customers to make more sustainable consumption choices the brand is helping them to become actors of change.

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