What if our heritage inspires our future?

The ground breaking project resulted in the creation of a stunning 3D diorama made entirely with Moulded Fibre and paper. The collaboration was inspired by James Cropper’s 180-year legacy of craftsmanship and bespoke packaging innovations, highlighting its recent partnership with premium whisky distillery Bruichladdich on an award-winning Moulded Fibre wrap for its Luxury Re/defined range. As a result, the project celebrates the synergy between James Cropper and its customers by depicting Bruichladdich’s Isle of Islay-based distillery side-by-side with James Cropper’s historic Burneside mill.

Our partnership with Bruichladdich Distillery Company is the perfect example of what can be achieved by two progressive companies with shared values. Since its founding in 1881, Bruichladdich has built a reputation as an industry disruptor, making its name as an Islay-based single malt distillery that does not use the region’s traditional peat smoke in its production process, and continually pushing the envelope with a trademark sense of flair.

As part of its sustainable commitment, Bruichladdich is once again blazing a new trail by cutting down on packaging wherever possible, eliminating tin secondary packaging from its core single malt lines. It approached James Cropper to create a new packaging solution for its Luxury Re/defined range of whisky that was in line with its sustainability goals – and the rest is history.

The result of this collaboration was a headline-grabbing, award-winning bottle wrap made entirely from Moulded Fibre. While there were some technical challenges along the way – notably around colour control, owing to the careful balance that needs to be struck between dye and fibre to ensure each pack has a uniform hue – our understanding of chemistry and material science enabled us to overcome them, bringing the project to life with a single material and no glue.