We were delighted to partner with super-brand greetings cards, party goods and stationery retailer Hallmark Cards to create a card collection made from upcycled coffee cups.

Launched in-store October 2019, the collection includes 44 designs with 100% recyclable cards and envelopes. The products have all been designed within boutique collections and made using our recycling take-away cup facility, CupCycling.

EVE GRAY

Creative Development Director, Hallmark

Steve Adams

CEO, James Cropper

“ Our long-standing working friendship with James Cropper continues to grow and evolve. Both businesses share synergy within their values, their individual heritage and their on-going journey to improve our care for our planet, in the work we do.

For our newest Show you Care / Cup Cycle collection, the cards have been playfully illustrated and designed and echo the transformative nature of the coffee cup > paper recycling process

… and of course all cards (and their envelopes) are fully recyclable.
Here’s to our working friendship!
”

EVE GRAY

Creative Development Director, Hallmark

“ Transforming a morning latte into a beautifully-designed and positive sentiment really captures the spirit of CupCycling. ”

Steve Adams

CEO, James Cropper